Product strategy / UX & UI
Renewable energy. Real possibilities.Open project Yusuff Ridwan AkanniIndependent / Nigeria ↗ Worldwide
CreativeEngineer
I build brands that feel inevitable.
And the products that carry them.
DesignerDeveloperAI explorerWriter
Explore selected workScroll to explore ↓Strategy, craft & software.
One pair of hands.
One pair of hands.
Design with intention.Build with curiosity.Make it matter.
Selected work01 — 04 / Independent & collaborative
Ideas made real.
Nothing ordinary.
Design / Development / Direction
Digital products. Distinctive identities.
A few things I’ve put into the world.
A few things. A different perspective.Selected works — 01—04
Scroll to unfold
There’s more where that came from.All projects
A little about me02 / The person behind the pixels
Yusuff Ridwan
Strategy. Craft.
& software.
I’m a creative engineer: strategy, craft, and software in one pair of hands.
I build brands that feel inevitable and the products that carry them. For 10+ years I’ve designed identities, UX/UI, and visuals that actually move people. Along the way I added an uncommon edge: AI fluency for writing, design, and photography that multiplies creative output.
10+
Years in design
06+
Years deep in code
Always curious
Beyond the screen +
When I'm not designing or coding, you can find me exploring new technologies, reading (gaming,design, and movies) blogs or magazine issues, or indulging in my love for Football(Soccer) by watching or playing Efootball or FC25. I believe in continuous learning and staying updated with the latest trends in design and development to deliver cutting-edge solutions. I also enjoy chatting with friends and acquaintances about design, technology, life, love, philosophy and the ever-evolving digital landscape.
What I bring to the tableOne mind.
One mind.
Many possibilities.
From the first “what if” to the final interaction. One connected creative process.
01Brand & strategy
+
Brand & strategy
For 10+ years I’ve designed identities, UX/UI, and visuals that actually move people. Building brands that feel inevitable, with a clear strategy and a distinct point of view.
02Digital experiences
+
Digital experiences
I thrive on transforming complex ideas into intuitive and engaging designs that resonate with users. From the first wireframe to the final interaction, every detail has a job to do.
03Creative development
+
Creative development
In the last six years I’ve gone deep on code — web, mobile, and backend — shipping with Python, TypeScript, and pure JavaScript. Strategy, craft, and software in one pair of hands.
04AI & experimentation
+
AI & experimentation
An uncommon edge: AI fluency for writing, design, and photography that multiplies creative output. Exploring new technologies and finding fresh ways to bring ideas to life.
A few chapters along the wayGood people.
Good people.
Meaningful work.
Metnov, USAFull-time+
CTO: Co-founder, Product Designer, Brand Strategist and Designer and Fullstack Developer
I am working here as a co-founder and CTO, handling the complete product design, branding, and development for the company. My responsibilities include overseeing the technical direction of the company, designing and developing the product, and ensuring a high standard of quality and creativity in all deliverables.
Zoe Foundation, UKFreelance+
Web Designer and Developer
I worked as a freelance web designer and developer, focusing on creating visually appealing and user-friendly websites for the foundation. My responsibilities included designing layouts, selecting color schemes, ensuring a seamless user experience across devices, and developing the design into a functional website using WordPress.
Reswitch Pty, AustraliaFull-time+
Product Designer
I worked here as an end to end product designer handling both UI and UX. working for more than a year, crafting the product from idea to prototyping and testing. We worked on the design of both web B2B management dashboard and mobile app for B2C users.
Maxibuy, NigeriaFull-time+
UI/UX Designer
I worked here as a UI/UX designer, handling user research and the design of both web B2C e-commerce app and a B2B seller dashboard. I was responsible for creating wireframes, prototypes, and high-fidelity designs for various projects and sub-projects.
GoodTalent, UKContract+
Product Designer
I worked as a freelance product designer, handling various projects for the company. My responsibilities included user research, wireframing, prototyping, and creating high-fidelity designs for both B2C Job board platform and a B2B Recruiter ATS platform.
Okewa Haircare, USAFreelance+
Web Designer
I worked as a web designer, focusing on creating visually appealing and user-friendly e-commerce websites for the client. My responsibilities included designing layouts, selecting color schemes,ensuring a seamless user experience across devices, and developing the design into a functional website with Woocommerce.
Medmart, NigeriaFreelance+
Brand Identity Designer and E-commerce Developer
I worked as a brand identity designer and e-commerce developer, handling the complete branding and online store setup for the client. My responsibilities included creating a cohesive brand identity, designing marketing materials, and developing an e-commerce website using Woocommerce.
Speak Boutique, NigeriaPartnership+
Creative Director, Web Designer and Developer, Brand Strategist and Designer
I worked as a creative director, web designer, and developer, handling various projects for the company. My responsibilities included overseeing the creative direction of projects, designing and developing websites, and ensuring a high standard of quality and creativity in all deliverables.
Touchcore, NigeriaFull-time+
Graphics Designer: Brand Identity Designer
I worked here as a graphics designer, handling various design projects for the company. My responsibilities included creating visual concepts, designing marketing materials, and developing brand identities for clients.
Oga Farmer, NigeriaFreelance+
E-commerce Developer and UI/UX Designer
I worked as an e-commerce developer and UI/UX designer, focusing on creating user-friendly and visually appealing online shopping experiences for the client. My responsibilities included designing intuitive user interfaces, optimizing the user journey, and developing the front-end of the e-commerce website using WooCommerce.
